SwanCare is guided by a skilled and dedicated leadership group committed to strong governance, strategic foresight and operational excellence. The Board of Directors provides strategic oversight and brings diverse expertise from across sectors to ensure the organisation remains accountable, sustainable and aligned to its purpose. The Executive Leadership Team works closely with the Board to lead SwanCare’s people and services, fostering a culture of collaboration, innovation and continuous improvement to deliver exceptional outcomes for our community.
Board of Directors
Kim Hocking
Chairman of the Board
As Chair of the Board, Kim provides a wealth of experience in the not-for-profit sector.
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Kim Hocking
Chairman of the Board
Kim holds a Graduate Certificate in Management and an MBA from the Australian Institute of Business, alongside an extensive career of over 20 years dedicated to the Not-for-Profit sector. Kim has held numerous positions in that time, which has led to her specialising in organisational strategy, transformational change, strategic project management, and project execution. Kim has been recognised globally for her work as the 2018 recipient of a US scholarship between Ability First Australasia and Easterseals USA.Commenced on the Board in October 2017
Elected in October 2019
Rob Wilton
Deputy Chair
As Deputy Chair, Rob has had extensive experience in commercial and not-for-profit roles.
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Rob Wilton
Deputy Chair
Rob has had an extensive career in commercial and not-for-profit roles as a CFO, including executive roles managing ICT, HR, & OH&S. During his career he also served as an Army Officer in the Special Forces of both the Australian and British Army. Since leaving the military Rob has has held numerous positions in the corporate environment gaining experience in corporate finance and governance, as well as several NFP Boards.Commenced on the Board in July 2019
Dean Lavers
Non Executive Director
Dean has over 30 years senior and executive level experience within the health care sector.
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Dean Lavers
Non Executive Director
Dean has over 30 years senior management and executive level experience in the health care sector. He has broad corporate experience in strategy development, governance, and risk management. This has included leading the development and implementation of asset management and environmental sustainability strategies. Dean’s formal qualifications include a Bachelor of Engineering and Master of Business Administration. He is a graduate member of the Australian Institute of Company Directors.Dean is Chair of the Innovation, Strategy & Growth committee and commenced on the Board in July 2019.
Dr Pam O’Nions
Non Executive Director
Pam provides extensive first-hand experience in the health care sector.
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Dr Pam O’Nions
Non Executive Director
Pam is a Registered Nurse and Certified Healthcare Executive, Fellow of the Australasian College of Health Service Managers, Institute of Clinical Governance graduate and member of the Australian Institute of Company Directors.With over 35 years’ experience in the health care sector, Pam specialises in service improvement working with health services to identify opportunities for innovation and improvement in safety, quality, efficiency and experience.
Pam is Chair of the Governance & Compliance committee and commenced on the Board in May 2021.
Anna Ciffolilli
Non Executive Director
As a senior legal practitioner, Anna brings experience across various areas of legislative and corporate law.
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Anna Ciffolilli
Non Executive Director
Anna is a senior legal practitioner with over 35 years experience in legislative review and amendment, corporate, commercial litigation and administrative law, especially in complex, innovative, and politically sensitive legal matters. She has also served as board member and chair over several decades including in education, health, immigration, and environmental contamination. Anna was also an inaugural sessional member of the State Administrative Tribunal.Commenced on the Board in November 2021
Brad Harvey
Non Executive Director
Brad brings 20 years experience in digital transformation and cyber security.
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Brad Harvey
Non Executive Director
Brad is an experienced digital transformation and cyber security leader with demonstrated success across finance, mining, agriculture, and supply chain businesses. His 20 years of senior management and consultant experience has seen him invited to speak throughout Australia, the United States, and Asia on topics ranging from business process transformation to cloud strategy and information security. Originally graduating as an electronics engineer, Brad holds a Masters Degree in Information Systems Security, a Masters Degree in Business Administration, and is a graduate of the Australian Institute of Company Directors.Commenced on the Board in November 2021
Scott Waters
Non Executive Director
Scott is a brand and marketing specialist with experience across banking, telco, media, and consultancy.
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Scott Waters
Non Executive Director
Scott has more than 25 years’ experience as a brand and marketing specialist working across banking, telco, media and consultancy. Scott specialises in bringing together brand and acquisition strategies with user experience design, to help businesses improve brand experience, product development and sales outcomes. Scott is a member of the Australian Institute of Company Directors and also serves as a non-executive director in the disability sector.Commenced on the Board in April 2022
Executive Leadership Team
Phil Martin
Chief Executive Officer
Phil is a values driven leader dedicated to improving lives through quality care and innovation.
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Phil Martin
Chief Executive Officer
Phil is a values driven leader dedicated to improving lives through quality care and innovation. With extensive expertise in operations, corporate and clinical governance, risk management, and strategic planning, Phil has consistently worked to support and improve the healthcare sector.Phil began his healthcare career as a Paramedic and held various clinical and senior leadership roles during his 14-year tenure at St John Ambulance. In 2019, he transitioned into the aged care sector, assuming senior leadership and executive roles that have shaped organisational growth and service delivery.
Phil holds post-graduate qualifications in health leadership and emergency management and is a graduate of the Institute of Company Directors and Leadership WA. As the CEO of SwanCare, Phil is committed to fostering a vibrant culture, enhancing client experiences, and establishing SwanCare as a trusted leader in positive aging services.
Jae Smith
Chief Governance & Strategy Officer
Transforming aged care through innovation, Jae is a respected values-based leader who drives lasting change.
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Jae Smith
Chief Governance & Strategy Officer
Jae is a purpose-driven executive transforming aged care through strategic leadership, governance and system reform. With over 15 years’ experience in health and aged care most recently as General Manager at MercyCare, she brings operational expertise, a commitment to process improvement and a focus on innovation.Jae leads major transformation initiatives, from aged care reform, compliance and executive alignment. Her leadership is grounded in clarity, compassion and a commitment to building systems that genuinely serve people.
A Certified Chair and graduate of the Governance Institute of Australia, Jae brings strong governance credentials and values-based leadership, honed through LeadershipWA. She champions innovation in digital capability, AI and inclusive care, earning national recognition for her impact.
Respected for her cross-sector fluency and ability to lead through complexity, including the COVID-19 pandemic and landmark reforms, Jae is known for bringing clarity to ambiguity and driving lasting change.
Natalie Hodi
General Manager Retirement Living
Natalie is a respected leader in retirement living, supporting 600+ residents with exceptional service.
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Natalie Hodi
General Manager Retirement Living
With over 20 years of dedicated service to SwanCare, Natalie Hodi is a trusted and respected leader in retirement living. As General Manager of Retirement Living, Natalie oversees the Community Living portfolio, which includes Bentley Park and Australind Rise retirement villages, along with Resident Services. Natalie leads a passionate team that supports more than 600 residents, ensuring exceptional customer service and a vibrant community experience. Her hands-on approach and commitment to resident engagement reflect her belief that being actively involved is the key to building meaningful connections and enhancing quality of life.
Paul Grzelec
Director Support Services & Strategic Growth
Paul champions the use of technology to drive innovation, business improvement, and growth.
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Paul Grzelec
Director Support Services & Strategic Growth
Paul has been a dedicated leader at SwanCare for over 20 years, playing a pivotal role in the successful delivery of major development projects across SwanCare Bentley Park. As Director of Support Services & Strategic Growth, he champions the integration of technology to drive innovation, enhance business performance, and support sustainable growth. With a background in technology and human resources across Perth and London, Paul holds a Commerce degree with a focus on Management and Economics. His meticulous approach to project and asset management ensures SwanCare’s strategic objectives are met with precision. Paul’s deep understanding of the organisation and commitment to its values make him a trusted steward of SwanCare’s future.
Julie Atkinson
General Manager Residential Care Services
Julie is a long-standing executive with a diverse background and commitment to improving community wellbeing.
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Julie Atkinson
General Manager Residential Care Services
Julie brings a rich and diverse background in nursing, health, and human resources, equipping her with the expertise to navigate complex challenges with confidence and care. Her commitment to improving community wellbeing is reflected in her active involvement on the boards of several highly respected health and community organisations. Julie’s leadership is grounded in compassion and strategic insight, keeping her closely connected to the evolving landscape of care and service excellence.SwanCare's Executive Leadership Team Organisational Chart can be viewed here.
